Simon Gerovich, the CEO of Metaplanet, revealed an important insight regarding the adoption of Bitcoin by corporations. He stated that the disparity between businesses that invest in Bitcoin and those that do not is not rooted in a lack of belief in its value. Instead, he pointed out that for many organizations, Bitcoin simply isn’t part of their discussions. It’s neither debated nor dismissed after careful consideration; it’s just overlooked entirely.
The disparity between companies holding Bitcoin and those that don’t stems from a lack of discussion about it altogether. It’s not rejected or debated; it’s simply ignored by most firms.
— Simon Gerovich (@gerovich) January 17, 2026
Gerovich explained that only a select few management teams who take Bitcoin seriously are willing to navigate through challenging perceptions over time while implementing long-term strategies. This mindset is uncommon, which explains why only a limited number of companies globally are currently establishing substantial holdings in Bitcoin treasuries—Metaplanet being one such example.
Metaplanet’s Ambitious Approach to Bitcoin
As of early 2026, Metaplanet has emerged as Asia’s largest publicly traded company with significant investments in Bitcoin. The firm holds approximately 35,102 BTC, positioning itself among the largest corporate holders worldwide. In late 2025, they made headlines for acquiring over 4,200 BTC in one transaction valued at around $451 million—a clear indication of their commitment to steadily accumulating more BTC even during bearish market conditions.
Gerovich has articulated Metaplanet’s long-term vision clearly: they aim to possess roughly 100,000 BTC by the end of 2026 and aspire to reach up to 210,000 BTC by the following year—potentially accounting for nearly one percent of all existing Bitcoins. This initiative reflects a comprehensive corporate strategy rather than merely short-term trading tactics.
The Silence Surrounding Corporate Discussions on Bitcoin
According to Simon Gerovich, inertia—not fear—is what primarily hinders most companies from engaging with cryptocurrency discussions. Many organizations adhere strictly to traditional practices focused on buybacks and dividends without considering how digital assets like Bitcoin fit into their frameworks; thus it rarely comes up for discussion.
Sparking conversations about investing in Bitcoin can feel precarious for management teams due to concerns about public perception and potential backlash if prices fall sharply afterward. Investors often express skepticism regarding volatility as well; consequently few leaders are prepared to endure years filled with scrutiny while remaining committed to an extended vision—a true test according to Gerovich.
Paving the Way Like Early Innovators
The approach taken by Metaplanet mirrors what MicroStrategy pioneered back in America when they began purchasing Bitcoins back in 2020 despite facing ridicule from investors at first glance but have since established themselves as trailblazers yielding substantial returns over time through this investment strategy.
This belief underscores Gerovich’s view on utilizing bitcoin as both protection against currency devaluation alongside escalating global debt levels while also serving effectively as digital capital bolstering balance sheets indefinitely moving forward . Furthermore , Metapanlet has successfully generated additional revenue streams via various bitcoin-related initiatives without liquidating its core assets showcasing how these cryptocurrencies can serve dual purposes – acting both reserve asset & financial instrument simultaneously .
A Select Few Leading Significant Change
A small number currently stand out globally when it comes down building robust treasury reserves centered around bitcoins however this landscape could evolve rapidly . As regulations become increasingly defined along with more success stories surfacing , executives may finally initiate conversations surrounding crypto investments paving way towards greater acceptance within mainstream business practices where early adopters like metapanlet will likely be viewed favorably . For Simon gerovitch though , there remains one clear takeaway : genuine innovation demands bravery ; sometimes leaders must embrace misunderstanding until reality validates them eventually .