Michael Saylor, a prominent advocate for Bitcoin and the founder of Strategy, recently took to his official X account to engage with the community about BTC and convey a significant message regarding its future. He drew an interesting comparison between Bitcoin and a popular device among brand enthusiasts, specifically referencing its latest model.
Saylor asserts that the future can be encapsulated in one word, which he claims is intrinsically linked to Bitcoin.
“The Future is Orange,” Proclaims Saylor
In what may be a first for him, Saylor did not share an AI-generated image of himself promoting Bitcoin today. Instead, he tweeted an image featuring the newly released iPhone 17 Pro. Notably, one of the color options available for this phone is orange—a hue that has become synonymous with Bitcoin within its community.
This choice was intentional; it reflects his optimistic outlook on what lies ahead. He seems convinced that Bitcoin will play a pivotal role in shaping the future landscape of financial technology. “The future is orange,” he boldly stated.
The Future is Orange pic.twitter.com/9gNzNItknK
— Michael Saylor (@saylor) September 12, 2025
This week saw other members from the crypto community also noting this orange iPhone model and humorously suggesting that Apple might be alluding to Bitcoin’s influence; among them was Coinbase CEO Brian Adams.
Recently, Bitcoin—the leading cryptocurrency—has experienced an increase of nearly 5%, climbing from $110,870 to surpass $116,300 at one point. However, following this surge was a slight correction as BTC currently trades at approximately $114,790 per coin.
A Major Investor Cautions Against MSTR Purchases
<pEarlier in the week U.Today reported on warnings issued by Jason Calacanis—a notable investor known for being among Uber's early supporters—who advised against purchasing shares in Strategy once again.
Calacanis has frequently criticized both Saylor and his approach towards Bitcoin investment strategies. His critiques highlight concerns that such extensive accumulation could negatively impact BTC’s reputation as a brand.
In his latest social media update, Calacanis described Strategy’s stock as “complicated” and “layered,” indicating potential loss of control over investments. Instead of investing through shares in Strategy Inc., he suggested opting for direct exposure to actual Bitcoins instead.