Michael Saylor has ingeniously transformed a meme into a powerful business message. The CEO of Strategy shared an AI-crafted video depicting himself launching skyward with a jetpack and touching down on the moon, accompanied by a caption that encapsulates this bold move.
In cryptocurrency circles, the phrase “to the moon” signifies skyrocketing prices. Initially emerging as humorous banter in online forums, it gained widespread recognition during Dogecoin’s surge in 2021. However, Saylor has added his unique twist to this concept.
Rather than merely echoing the phrase, he embodies it by positioning himself as Bitcoin’s emblematic figurehead during its ascent.
With Bitcoin, you can fly.pic.twitter.com/L8FRHXSbul
— Michael Saylor (@saylor) September 25, 2025
This approach resonates because it’s backed by substantial figures. Currently holding 639,835 BTC valued at over $71 billion based on present market rates, Strategy is already reaping profits exceeding 50% from an average purchase price of $73,972 per BTC.
The Moon Voyage of Michael Saylor Showcases His $71 Billion Bitcoin Reserve
Given that Strategy itself is valued around $100 billion, their investment in Bitcoin transcends mere financial placement — it stands as the core focus of their operations.
Saylor recognizes this reality and crafts his narrative accordingly. While most executives tread cautiously when discussing volatile assets linked to their financial statements, he takes an opposite stance with vivid imagery portraying him soaring into space — simultaneously representing both Strategy and Bitcoin.
The lunar analogy may be well-worn within crypto jargon but under Saylor’s stewardship becomes both promotional genius and fiscal prowess display. For traders it remains simply playful banter yet for Strategy represents significant asset worth billions on paper alone!