Michael Saylor, a co-founder of Strategy, recently shared an AI-generated image depicting himself in a McDonald’s uniform cooking French fries, accompanied by the humorous caption “Will work for Bitcoin.”
This post quickly gained traction on X, with Peter Schiff humorously suggesting that it symbolizes the bleak prospects for Bitcoin HODLers.
That’s actually a good representation of what Bitcoin HODLers can expect in the future.
— Peter Schiff (@PeterSchiff) December 13, 2025
The context for this meme stems from Bitcoin’s recent decline to approximately $90,000 after reaching an all-time high of $126,000 in October.
Embracing Self-Deprecation
Saylor has developed a pattern of embracing McDonald’s-themed memes during periods when the Bitcoin market struggles. He frequently shares AI-generated or altered images featuring himself dressed in McDonald’s attire.
This trend became particularly prominent during the cryptocurrency crash of 2022. Following a significant drop in Bitcoin’s value in January that year, McDonald’s official Twitter account sarcastically asked how those managing crypto-related accounts were faring. This prompted widespread jokes about financially struggling investors potentially working at the fast-food chain.
In response to this wave of humor directed at him and others like him, Saylor posted an edited image showcasing himself wearing a McDonald’s cap with the caption “Doin’ whatever it takes to acquire more #bitcoin…”.
Doin’ whatever it takes to acquire more #bitcoin… pic.twitter.com/Ae3wmbCCZx
— Michael Saylor (@saylor) January 24, 2022
As Bitcoin continued its downward trajectory (testing support around $32,000), Saylor shared another meme featuring himself behind the counter at McDonald’s with his own caption reading “Monday morning is time to get back to work. #Bitcoin.”
Monday morning is time to get back to work. #Bitcoin pic.twitter.com/JlufLXRT9W
— Michael Saylor (@saylor) May 9, 2022
Schiff’s Stance on Bitcoin as Currency
<pMeanwhile，Schiff is relishing his success as gold has significantly outperformed bitcoin throughout this year.
In his most recent social media update，the vocal opponent against bitcoin asserted confidently that it will never serve as money.
“Gold didn’t fail as money; rather people failed by not insisting governments continue using it.” he stated，“Before gold proved successful as currency over thousands of years，bitcoin has never functioned nor will ever function effectively.”