DDC Enterprise Limited (ticker: $DDC) has expanded its Bitcoin reserves by acquiring an additional 100 BTC, pushing its total cryptocurrency holdings to 1,988 Bitcoins as part of its ongoing corporate treasury enhancement strategy.
This latest acquisition represents the fifth consecutive week that DDC has increased its Bitcoin stash. The company emphasized that this purchase was made in response to a recent dip in Bitcoin prices rather than short-term market fluctuations.
According to the firm’s disclosures, the average cost per Bitcoin stands at $85,756. Presently, Bitcoin’s market value is approximately 21% below this average acquisition price.
Furthermore, DDC revealed a year-to-date return on their Bitcoin investment of 40%, along with holding about 0.055648 BTC for every 1,000 shares of DDC stock.
Norma Chu—Founder, Chairwoman, and CEO of DDC—explained that their long-term investment framework is intentionally designed to remain unaffected by daily market sentiment swings. She also highlighted that rigorous oversight mechanisms are in place to ensure each purchase aligns with the company’s broader capital management objectives.
The company maintains a disciplined approach toward treasury management focused on governance-driven decisions and transparent capital allocation processes while viewing Bitcoin as a scarce asset capable of diversifying their balance sheet effectively.
A Bold Vision for Bitcoin Integration
Primarily operating as an international Asian food platform provider, DDC incorporates Bitcoin into its financial strategy as a fundamental reserve asset amid evolving economic conditions.
The shift towards adopting cryptocurrency was first announced in May 2025 when the firm declared plans to treat bitcoin strategically within their treasury portfolio.
In communications with shareholders at that time, Norma Chu outlined ambitions to accumulate up to 5,000 BTC over three years. This plan began immediately with an initial purchase of 100 Bitcoins and set an interim goal of acquiring 500 BTC within six months.
Chu positioned bitcoin not only as protection against macroeconomic instability but also as a reliable store of value over time.
This strategic pivot followed robust financial performance during which DDC reported revenues totaling $37.4 million for fiscal year 2024—a notable increase of thirty-three percent compared with the previous year.
By October 2025,DCC accelerated these efforts further through raising $124 million via equity financing led by PAG Pegasus Fund and Mulana Investment Management; notably CEO Chu personally contributed $3 million toward this round conducted at premium pricing alongside a mandatory lock-up period lasting six months—signaling strong confidence in their aggressive treasury tactics involving bitcoin accumulation .
The current trading price for bitcoin hovers around $67,000, facing downward pressure amid bearish market conditions seeking stability.
This article originally appeared on Bitcoin Magazine, authored by Micah Zimmerman.</ p > ;