Michael Saylor shared a brief yet powerful message on Thursday: “Be Unstoppable.” This declaration came as new data highlighted Strategy’s unparalleled dominance in corporate Bitcoin ownership. The company now possesses 639,835 BTC, valued at over $70 billion, with Bitcoin’s price hovering around $109,500.
The gap between Saylor’s enterprise and its competitors is significant. MARA Holdings ranks second with 52,477 BTC. Tesla holds 11,509 BTC while Coinbase has accumulated 11,776 BTC. Even if the next ten companies pooled their resources together, they would still fall short of Strategy’s total holdings.
Recently, Bitcoin’s price has experienced significant fluctuations akin to a roller coaster ride—surging past $124,000 in August before dipping to $106,000 and then rebounding to just below $110,000.
₿e Unstoppable pic.twitter.com/J3wZofQAs6
— Michael Saylor (@saylor) September 26, 2025
For traders, these market swings determine gains or losses. However, for Strategy, they have not altered their strategy: continue accumulating and holding Bitcoin.
Michael Saylor’s Approach
A single software firm has transformed itself into the largest repository of Bitcoin globally—surpassing miners and exchanges that form the backbone of the network. Publicly traded companies like CleanSpark, Riot and Block are active participants but appear minor compared to Saylor’s financial statement.
Saylor’s post personifies these figures as he embodies his company’s ethos. His image donning a dark hoodie with an orange tie alongside “Be Unstoppable” encapsulates how he envisions his firm’s stance.
Strategy does not view Bitcoin as merely an experiment—it has integrated it into its core identity—and recent statistics reveal that no other entity comes close to matching this commitment.