Andrew Webley, the CEO of The Smarter Web Company, highlights that businesses are transitioning into a new era. In a recent commentary, he drew parallels between today’s move toward digital capital and the early internet days. Back then, owning a website was seen as optional; now it is essential. Webley predicts that digital capital will follow this same trajectory.
He emphasized that capital should no longer remain dormant on balance sheets but instead be actively structured to grow, interconnect, and strengthen over time. According to him, Bitcoin plays a crucial role in this framework due to its fixed supply and decentralized nature. Webley insists that digital capital isn’t mere speculation—it represents an architectural approach where companies who design it effectively can achieve longevity and enhanced value accumulation.
The Smarter Web Company’s Bitcoin-Centric Treasury Strategy
Webley revealed that SWC is methodically building its financial foundation around this concept. Gradually, they are crafting a resilient structure designed for sustainability. Recently, the company acquired an additional 10 Bitcoins—their first treasury purchase in nearly three months. Despite challenges faced by firms using Bitcoin as capital during the last quarter, he remains optimistic about improving market sentiment.
“Reflecting on the early internet era reminds us how companies were once considered ‘brave’ for launching websites over 25 years ago,” said Andrew Webley (@asjwebley) on January 24th, 2026. “At that time having an online presence was distinctive—today calling yourself an ‘internet company’ means little…”
He also noted positive effects on their operational business: inquiries for web design services have increased thanks to their public commitment to Bitcoin strategy. Additionally, SWC continues engaging with institutional investors at varying levels of understanding—some well-versed in BTC while others still learning—but overall engagement remains promising.
LSE Listing Eases Communication Barriers
Webley confirmed preparations for SWC’s transition onto the London Stock Exchange Main Market are underway. This week felt notably different because communication restrictions lifted following lengthy listing procedures. He described the upcoming LSE opening ceremony as a significant milestone and announced plans including shareholder participation through ticket raffles alongside a reception event in London later that evening.
This occasion symbolizes more than just formality—it signals digital capital strategies gaining foothold within traditional financial markets. Furthermore, Andrew will participate next month at Strategy World in Las Vegas as part of a panel discussing international corporate adoption of Bitcoin—a testament to growing recognition of their innovative model.
Focus on Community Engagement and Education
The company recently unveiled plans for hosting a Bitcoin Treasuries Unconference scheduled for May 29th in Bristol UK aimed at educating businesses exploring Bitcoin’s role as digital capital. Webley’s objective is straightforward: demystify how BTC integrates into corporate finance frameworks by facilitating live discussions featuring prominent analysts and creators from within the crypto space.
Concluding his message with gratitude towards both community members and staff alike, Andrew praised his team’s dedication during demanding times ensuring smooth operations. Looking forward, he expressed confidence approaching an inflection point where strategic decisions grounded in digital capital principles could drive sustainable growth at SWC. “The transformation is underway,” says Webley, “complexities aside, if companies adapt accordingly ,capital itself evolves.”